Believe is widening Romain Vivien’s responsibilities as its global head of music. According to Billboard, Vivien will take direct charge of the French company’s operations across Europe, the Middle East and Africa (EMEA), the Americas, and Asia-Pacific (APAC).
The change brings those regional teams under the same executive’s oversight, giving Vivien a broader role in connecting Believe’s worldwide music business. How that structure translates into regional priorities remains to be seen; the reported expansion concerns leadership responsibilities rather than a specific artist initiative or release.

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